What If I Told You Athleisure Was Created By Urban Black Millennials in the 1990s?
Athletic, technical clothes worn for leisure. Sounds eerily similar to the striped trackpants we used to wear in high school. The skinny-cut, overpriced athleisure you see today is a sorry imitation of real athleisure activewear of yesteryear. Stretchy black yoga leggings didn't create the athleisure category. No more than Columbus's journey to the Caribbean "discovered" America. There were streetwear-shaped footprints here before. We started RuggedBlack to retake the category for Rugged Urban Millennials. Comfortable Clothes for Rugged Men
Comfortable Clothes for Rugged Men
We commit to donate 10% of our profits to charity. We believe our mission is twofold.
1. We want to encourage and fund entrepreneurs from underrepresented groups
2. We want to be an environmentally-positive company
We believe that reducing inequality in small business ownership will reduce pay disparities, employment/promotion gaps, and socioeconomic injustices. Being an apparel brand, it's just right thing to do - reducing our environmental impact and carbon footprint.