We had a simple vision. Outfit men of character and substance.
Founded in Denver with an old-timers' sense of quality with a modern touch of sophistication, we strike the balance between Rugged (quality) and Black (sophistication).
When you wear our products, you will understand why rugged is better. The quality of clothes on your back reflect the internal quality of the man. We will never put form above function.Our clothes can take a beating. Because we only use quality materials. We don't believe in shortcuts. That means we won't be the cheapest. We stand firmly behind our products with an extended warranty and a Make-It-Right guarantee.