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Black Business.

Real Impact.

10% Profits Go To Supporting
Black Entrepreneurship & The Environment

Shop Everyday Flex Pants

Use GOOGLE20 at Checkout for 20% Off

Black Business.

Real Impact.

10% Profits Go To Charity

Shop Everyday Flex Pants

Use GOOGLE20 at Checkout for 20% Off

Our  Bestselling  Pants

The very best sweatpants you can buy.
You will seriously live in these pants.

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Why we started Rugged Black

Look at these two pictures of Nike, Adidas, Under Armour, and Reebok. See anything wrong with these pictures? 

We believe we are more than marketing props. We are the brand.
That's why we started Rugged Black.

Anything Wrong with These Two Images?

Pulled from Nike, Under Armour, and Other Activewear Companies

At Rugged Black, we believe we are more than marketing props. We are the brand.

That's why we started Rugged Black.

OUR STORY

Great Activewear,
Better Company

When we started Rugged Black, we wanted to accomplish two things.

1. Create the very best athleisure activewear on the planet
2. Create a company that gives back


We believe in a practice we coined corporate tithing. 10% of our profits go to charities that support minority entrepreneurship and the environment.

100% handmade soap bar

BRAND VISION

Streetwear Meets Athleisure

Most athleisure brands have their roots in yoga and meditation. But that's not where athleisure was created. It was created by urban black millennials. Remember those warm-up track pants? 

We did not grow up practicing yoga. We grew up playing ball. We wore streetwear brands like FUBU, Phat Farm, and Sean John. Like other millennials, we grew up. And so should our gear.

We create Rugged Black as the natural extension to those brands. Modern upgrades to streetwear with an eye out for performance and comfort.

OUR STORY

Great Activewear,
Better Company

When we started Rugged Black, we wanted to accomplish two things.

1. Create the very best athleisure activewear on the planet
2. Create a company that gives back


We believe in a practice we coined corporate tithing. 10% of our profits go to charities that support minority entrepreneurship and the environment.

100% handmade soap bar

BRAND VISION

Streetwear Meets Athleisure

Most athleisure brands have their roots in yoga and meditation. But that's not where athleisure was created. It was created by urban black millennials. Remember those warm-up track pants? 

We did not grow up practicing yoga. We grew up playing ball. We wore streetwear brands like FUBU, Phat Farm, and Sean John. Like other millennials, we grew up. And so should our gear.

We create Rugged Black as the natural extension to those brands. Modern upgrades to streetwear with an eye out for performance and comfort.

MEET THE FOUNDER

“Every great company builds a brand that's more than just products. It has to represent something more.”

Hi guys, I'm Matt Addison, cofounder of Rugged Black. I started RBLK with my wife, Allison, because we wanted to build a responsible brand that means more than just great products.

Don't get me wrong. When you buy one of our products, we stand behind it with every bone in our bodies. But we believe there's so much more good that can come from a black-owned company than just being a token example or feel good story.

We believe Rugged Black can affect real change in the black community and community at large. Profits will never be our main concern. You are.

meet the founder

MEET THE FOUNDER

meet the founder

“Every great company builds a brand that's more than just products. It has to represent something more.”

Hi guys, I'm Matt Addison, cofounder of Rugged Black. I started RBLK with my wife, Allison, because we wanted to build a responsible brand that means more than just great products.

Don't get me wrong. When you buy one of our products, we stand behind it with every bone in our bodies. But we believe there's so much more good that can come from a black-owned company than just being a token example or feel good story.

We believe Rugged Black can affect real change in the black community and community at large. Profits will never be our main concern. You are.

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