Our Story
Our story began during a search for a better pair of athleisure joggers.
The pandemic forced many corporate offices to close. Like many men, I was forced to set up shop in my home office and work from home. My wardrobe consisted of jeans, slacks, and cotton joggers. Jeans were uncomfortable. Slacks were too formal. And my cotton joggers looked ridiculous. I needed a balance between comfort, style, and performance.
Searching for a better pair of pants, I came across two issues. Athleisure activewear for men was either 1) overpriced or 2) underperforming. Female-focused brands pivoting to men charge over $128 for a pair of joggers. Mega shoe companies charge just as much but lack the quality of other athleisure competitors.
In short, the athleisure movement overlooked men. I wanted to change that. That’s why we created Rugged Black.
Our joggers, hoodies, and henleys are engineered to be comfortable, stylish, and easier on the wallet. Our joggers come in jean-sizing. Our hoodies and henleys are fit for athletes.
Rugged Black has a simple vision—create premium athleisure activewear without the price tag.
Focusing on fabric, performance, and fit is how we deliver the best damn athleisure wear on the planet.
Simply put, we make quality athleisure wear for men with rough edges. Finally, athleisure made for athletes.
-Matt Addison
Co-founder of Rugged Black
Long Live The Rugged. God Bless The Bold.
Most Comfortable Pants
Everyday Flex Pants
G. McQueen
Dec 14, 2020
New Go-To Pants
Everyday Flex Pants
M. Tassinari
Dec 09, 2020
Way Too Often
Rugged Hoodie
J. BuAbbud
Dec 03, 2020
