Rugged Performance, Black Label Quality

Sweat In Style

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30 Days

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365 Days

Product Warranty

Level Up Your Workout

Cloud-like Fabric. Zippered Pockets. Waterproof.

Get Active
At Rugged Black, we’re not really into lofty manifestos or overly arrogant mission statements.
But we do strive to be more than just an activewear company.
We stand on three pillars. Old-school values, social responsibility, and empowerment.

We practice corporate tithing (the practice of giving 10%) to worthy causes.
Those causes are include supporting underrepresented entrepreneurs and the environment.

Our gorilla logo’s name is Mac.He embodies the ethos of the company. Powerfully built. Aggressively bold.
That’s the company we want to create and the men we want to support.
Many people ask us where the name Rugged Black came from.

Rugged Quality. Black Label Luxury.